Target announced on Thursday that it will be lifting its online store restrictions and allowing retailers to sell in-store at its retail stores.
The move, the largest online retailer in the US, comes as the company is working on a range of new initiatives aimed at helping its business grow.
The retailer, which also has e-tailers, said it would no longer require customers to register with its online ordering portal, allowing it to continue selling goods from the US online.
It also said it plans to make some changes to its customer-facing products, such as its new $15 holiday-inspired apparel.
Target said it will not be charging for its products on its site or on its website, but will still charge for its product on its e-shop.
The company said it is considering opening a store in the United Kingdom.
